“French Open: Eugenie Bouchard’s star power helping tennis development in Canada”

“Having two high-calibre, globally recognized tennis players like Bouchard and Raonic is crucial to getting Canadians youngsters to pick up the racket for their first time, marketing expert says” – Article by Toronto Star Staff Reporter Jane Gerster. For a quick refresher about professional tennis in Canada, check out Gerster’s article. For a bit about Bouchard….

Eugenie Bouchard hails from Westmount, Quebec and has been training as a tennis player from the age of five. 2013 was a breakthrough year for Bouchard as she won numerous awards and exceeded expectations in high-profile international tennis tournaments by beating top-seeded players. Bouchard won the Women’s Tennis Association 2013 award for Newcomer of the Year, and more recently won the 2014 Nürnberger Versicherungscup tournament title.

Earlier today, Bouchard was defeated by Maria Sharapova in the semi-finals of the French Open, but as Rosie DiManno writes “even in loss, Eugenie Bouchard signals her arrival”…indeed.