Keep Her in The Game

The Women’s Sports Foundation (WSF) was founded in 1974 by Billie Jean King, tennis legend and feminist advocate, and is “dedicated to advancing the lives of women and girls through sports and physical activity” (WSF: About Us).

In 2012, WSF released an important and powerful advertisement called “Keep Her in The Game”, which ccommemorates the 40th Anniversary of Title IX, which is “a law passed in 1972 that requires gender equity for boys and girls in every educational program that receives federal funding” in the United States of America.